How to Deal With Repeat Clicks (Aff Marketing)

Problem:

I recently ran into a problem while running an affiliate marketing campaign. The problem was that since I was changing my ad copy so often, the same people would click my ads multiple times and land on the same landing page and would leave (because they had already been to it and left). This caused the amount of clicks from my landing page to the offer page to decline gradually because return visitors thought they were going to a new site when they actually weren’t (since my ad they clicked on was different).

A similar problem was people who did click through to the offer page and were back a second time. In this case they converted and won’t convert again, or did not convert because they didn’t like the offer. Either way I had to think of something else to do with these repeat visits.

Solution:

I thought about it and came up with a solution. I created a little cookie dropping script that tested two things: 1. did they already come to my landing page? 2. did they click through to the offer page? Here is the code:


if ( isset($_COOKIE['clicked'])) {

header(”Location: http://www.anothersimilaroffer.com”);
exit;
}

if ( isset($_COOKIE['landed']) && ($_COOKIE['landed'] <= time()-60*5) ) {
header("Location: http://www.adifferentlandingpage.com/");
exit;
}

$month = time()+60*60*24*30;
$value = time();
setcookie("landed",$value, $month);
?>

Put this code at the top of your landing page.

In addition, you will also have to set another cookie (shown below) called “clicked” when they click your outbound link to the offer page:


$month = time()+60*60*24*30;
$value = time();
setcookie("clicked",$value, $month);
?>


Basically, how it works is when a new user visits, it will set the “landed” cookie. If they leave after that nothing else happens. If they click the outbound link to the offer page, a cookie called “clicked” will be set.

When a repeat visitor comes back it will check to see if they went to the offer page first. If they did you can redirect them to another similar offer instead. If the repeat visitor landed but did not click through (left your site), you can redirect them to another landing page for the same offer, which may give a conversion. NOTE: it gives a user 5 minutes after leaving your site before the redirect will occur.

This will at least give you some control over people who click your ads multiple times and either don’t like your landing page or don’t like the offer you are selling.